Advertising & promotion policy

Most causes are funded by people who would never have found them on their own. To reach those people, the Foundation may promote causes through paid advertising and organic posts. This policy explains how we do it responsibly.

• Meta: Facebook, Instagram, Messenger and the Audience Network.
• TikTok.
• Google: Search, YouTube, Display and partner sites.
• Other channels, such as email newsletters, partner websites and our own social media accounts.

• When a cause is proposed, the organizer confirms they have the beneficiary's consent for the story, name, photos and videos to be used to promote the cause, including in paid ads.
• For minors and for people who cannot consent themselves, we require the consent of a parent, guardian or legal representative.
• Anyone can ask us to stop using their content in new ads at any time by writing to contact@warmheartfoundation.com. Ads already running are paused as soon as practical.
• We never show verification documents, medical records or exact addresses in ads.

• Truthful: ads match the cause page. No invented details, figures, deadlines or quotes.
• Respectful: we protect the dignity of the people we feature and avoid graphic or shocking images.
• Clear: every ad links to the cause page, where the full story, goal and amount raised are shown before anyone gives.
• Compliant: ads follow each platform's advertising policies and community standards, including rules for fundraising, health-related content and social-issue ads, and carry any disclaimer or authorization those platforms require.
• Identified: ads run from the Foundation's own verified accounts.

We target ads by broad interests, general location and lookalike audiences built by the platforms. We do not target people based on sensitive characteristics such as health conditions, religion, ethnicity, sexual orientation or financial hardship, and we do not target children.

To know whether ads help causes, we use tools such as the Meta Pixel, the TikTok Pixel and Google Ads tags, which can report visits and completed donations back to the platforms. How these tools work, and how to opt out, is described in our Privacy Policy and Cookie Policy. We never share donation messages, health details or verification documents with advertising platforms.

If any part of the donations made to a cause may be used to promote that same cause, the cause page says so clearly before you give. Donations are never used to promote a cause other than the one you chose.

Promotion can help a cause reach more people, but we cannot guarantee how many donations an ad will bring. We decide which causes to promote, on which channels and for how long, based on need, urgency and how well a cause is documented.

If you see an ad about one of our causes that seems inaccurate, or an ad that uses our name without authorization, tell us at contact@warmheartfoundation.com. We review every report.

We may update this policy and will revise the date at the top. Questions: contact@warmheartfoundation.com.