Cookie policy

Cookies are small files a website stores in your browser. Pixels, tags and SDKs are similar tools that let a page tell a service that something happened, such as a visit or a completed donation. In this policy we call all of them “cookies”.

These keep the site working and secure, and are always on:

• Sign-in session and security tokens, so you stay signed in and forms cannot be forged.
• Your donation in progress, so a refresh does not lose it.
• Stripe cookies used to process payments and prevent fraud.
• Load balancing and protection against abuse by our hosting provider.

These remember choices such as dismissed notices or display options. Turning them off means the site forgets those choices.

With your permission where required, we use analytics tools such as Google Analytics to count visits, see which pages help people find a cause and fix what does not work. We configure them to shorten IP addresses where the tool allows.

With your permission where required, we use tools from advertising platforms to measure our ads and show causes to people who may want to help:

• Meta Pixel and Conversions API (Facebook and Instagram).
• TikTok Pixel and Events API.
• Google Ads tags and conversion tracking (Search, YouTube and Display).

These tools may record that you viewed a cause or donated, along with your IP address and device identifiers. The platforms process this under their own privacy policies. We never pass along health details, verification documents or donation messages.

• Use the cookie settings on the site to accept or refuse each non-essential category. You can change your choice at any time.
• Your browser can block or delete cookies; essential features such as donating may stop working if you block those.
• We honor Global Privacy Control (GPC) signals as an opt-out of advertising cookies and “sharing”.
• Each platform offers ad settings: Meta (facebook.com/adpreferences), Google (adssettings.google.com) and TikTok (in-app privacy settings). Industry opt-outs are available at optout.aboutads.info and youronlinechoices.eu.

Session cookies end when you close the browser. Others last from a few days up to 13 months, after which we ask for your choice again where consent is required.

We update this policy when the tools we use change, and revise the date at the top. Questions: contact@warmheartfoundation.com.